What aspect of account advertising does TISA specifically mandate?

The Truth in Savings Act (TISA) specifically mandates that the Annual Percentage Yields (APYs) be disclosed prominently in marketing materials for depository accounts. This requirement is crucial because it ensures that consumers have clear and accessible information regarding the interest they will earn on their deposits. By emphasizing the APY, TISA helps consumers make informed comparisons between different financial products and institutions, promoting transparency and helping them to better understand the potential returns on their investments.

Prominent disclosure of APYs aids in ensuring that consumers are not misled by marketing tactics that might highlight attractive features of an account without adequately presenting the terms including the interest rates. This consumer protection principle supports informed financial decision-making, allowing customers to evaluate the true benefits of their banking options.