In terms of advertising, what must be prominently disclosed under TISA?

The Truth in Savings Act (TISA) requires that when financial institutions advertise deposit accounts, they must prominently disclose the Annual Percentage Yield (APY). The APY is crucial because it provides consumers with a standardized way to understand the potential earnings from their deposits, taking into account the effects of compounding interest over a year. This disclosure enables consumers to make informed comparisons between different accounts and institutions, fostering transparency and encouraging competition in the banking sector.

In contrast, while account numbers, transaction limits, and account service hours contain useful information, they do not impact the core comparison of investment returns or savings potential in the same way that the APY does. TISA focuses on ensuring that consumers have the necessary information to assess the value of their savings accounts, with APY being a key metric in that assessment. Thus, the prominence of APY in advertising serves to uphold consumer rights and promote financial literacy.